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Category : Sales Management

By Marguerite Zimmerman

Why I see training as the key ingredient to organic growth

No matter what your organic growth strategy is, having well-trained talent to support that strategy is a key ingredient.
Recently, I read a Harvard Article, How We Made our Sales Training More Effective by Making it Harder by Jeff Winters, it made me chuckle. So many companies view training as simply a box they need to check. It looks good if I give my team some training, or I’m expected to give them training, etc. Consequently, companies typically chose training that is easy for everyone involved.

By Marguerite Zimmerman

Driving Organic Growth

Do you find your focus on current accounts at the cost of acquiring new ones?
On one hand, it’s good business to focus on customer retention. Studies cite that the cost of acquiring a new customer ranges from 5 to 25 times the cost of retaining a current customer.

By Marguerite Zimmerman

3 Ways to Avoid the Price Vortex

The price vortex is time-consuming. It is easier to do a strong job at the beginning of a selling process than find yourself spending it at the back end of the process trying to protect margin.

By Marguerite Zimmerman

The 2 Most Important Questions to Ask When Hiring Sales Talent

After working with thousands of sales representatives, and many over a 3-year period, we have had the opportunity to analyze what top performers have in common.

The outcome of this analysis has pinpointed two of the most important questions you can ask when hiring sales talent.

Why I see training as the key ingredient to organic growth
Driving Organic Growth
3 Ways to Avoid the Price Vortex
The 2 Most Important Questions to Ask When Hiring Sales Talent