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Tag : training effectiveness

By Marguerite Zimmerman

Building your sales representatives courage and confidence

Plan a joint sales call with each of your representatives Ask each of them to prepare a pre-call plan for the meeting that includes:

  1. The objectives for the sales call exactly as the rep would communicate them to the prospect or customer
  2. The way in which the rep plans to gain agreement or ask for input on the objectives for the call
  3. For internal/planning purposes – the rep’s

By Marguerite Zimmerman

Why I see training as the key ingredient to organic growth

No matter what your organic growth strategy is, having well-trained talent to support that strategy is a key ingredient.
Recently, I read a Harvard Article, How We Made our Sales Training More Effective by Making it Harder by Jeff Winters, it made me chuckle. So many companies view training as simply a box they need to check. It looks good if I give my team some training, or I’m expected to give them training, etc. Consequently, companies typically chose training that is easy for everyone involved.

By Marguerite Zimmerman

Why sales training workshops are rarely worth the money

Why sales training workshops are rarely worth the money The sales training workshop (or seminar) is one of the oldest and most well-known development tools in business. In fact, getting together with other salespeople and an expert to go over sticking points and new techniques is almost a rite of passage in many companies. But…

Building your sales representatives courage and confidence
Why I see training as the key ingredient to organic growth
Why sales training workshops are rarely worth the money